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~language:"eng"
~language:"est"
~person:"Ko, Eunju"
~subject:"Auslandsinvestition"
~subject:"Current account"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Current account
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Consumer behaviour
49
Fashion
29
Mode
29
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
15
Relationship marketing
15
South Korea
15
Südkorea
15
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Brand image
13
Customer value
13
Kundenwert
13
Markenimage
13
Marketing management
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Marketingmanagement
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Social Web
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Social web
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Advertising effects
7
Bekleidungsindustrie
7
Clothing industry
7
Werbewirkung
7
Marketing
6
Advertising
5
China
5
Luxury brand
5
Nachhaltige Entwicklung
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
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Undetermined
33
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Article
48
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2
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Article in journal
Conference paper
Fallstudie
No longer published / No longer aquired
Statistik
Aufsatz in Zeitschrift
50
Aufsatz im Buch
1
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1
Collection of articles of several authors
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Konferenzbeitrag
1
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Ko, Eunju
Choi, Tsan-Ming
135
Gupta, Rangan
125
Cheng, T. C. E.
123
Han, Heesup
115
Zaremba, Adam
99
Mattila, Anna S.
98
Sarkis, Joseph
97
Gunasekaran, Angappa
95
Govindan, Kannan
94
Ivanov, Dmitry
88
Dwivedi, Yogesh Kumar
83
Buckley, Peter J.
79
Lusk, Jayson L.
78
Khare, Arpita
74
Phau, Ian
73
Chen, Jing
70
McMillan, David G.
67
Nunnenkamp, Peter
67
Paul, Justin
67
Narayan, Paresh Kumar
66
Kumar, Vikas
64
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Jang, Soocheong
61
Nayga, Rodolfo M.
61
Wohar, Mark E.
60
Septianto, Felix
59
Dolgui, Alexandre
58
Driffield, Nigel L.
57
Görg, Holger
57
Seuring, Stefan
57
Wagner, Stephan M.
57
Belk, Russell W.
56
Zhao, Xiande
56
Shankar, Ravi
55
Chan, Felix Tung Sun
54
Min, Ho-key
51
Tiwari, Aviral Kumar
50
Zhang, Wei
50
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Published in...
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
50
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50
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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