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~language:"eng"
~language:"hun"
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Kfz-Industrie"
~subject:"Unternehmenskooperation"
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Beziehungsmarketing
Kfz-Industrie
Unternehmenskooperation
Lieferantenmanagement
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Supplier relationship management
13
Relationship marketing
7
relationship marketing
3
Business network
2
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Dependence
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Dependency theory
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Palmatier, Robert W.
Svensson, Göran
27
Helper, Susan
15
Naudé, Peter
12
Henneberg, Stephan
10
La Rocca, Antonella
9
Mostert, Pierre
9
Felli, Leonardo
8
Hartmann, Evi
8
Homburg, Christian
8
Koenen, Johannes
8
Mysen, Tore
8
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8
Stahl, Konrad
8
Buvik, Arnt
7
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Keränen, Joona
7
Scheer, Lisa K.
7
Tabeta, Naoki
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Grewal, Rajdeep
6
Gu, Flora Fang
6
Huang, Ying
6
Liu, Yi
6
Mangus, Stephanie M.
6
Mitręga, Maciej
6
Moser, Roger
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Pernot, Eli
6
Roodhooft, Filip
6
Schiele, Holger
6
Sharma, Piyush
6
Sheth, Jagdish N.
6
Thaichon, Park
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Journal of marketing
6
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
4
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
5
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
6
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
7
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
8
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
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