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~language:"eng"
~language:"ita"
~language:"ukr"
~language:"zho"
~person:"Thaichon, Park"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
38
Beziehungsmarketing
23
Relationship marketing
23
Social Web
12
Social web
12
Advertising
10
Customer satisfaction
9
Kundenzufriedenheit
9
Online retailing
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Online-Handel
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Werbung
9
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Article in journal
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Thaichon, Park
Han, Heesup
117
Mattila, Anna S.
99
Lusk, Jayson L.
76
Belk, Russell W.
74
Phau, Ian
73
Khare, Arpita
68
Nayga, Rodolfo M.
66
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Septianto, Felix
60
Jang, Soocheong
58
Paul, Justin
54
Sheth, Jagdish N.
53
Ko, Eunju
51
Kim, Jungkeun
50
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Gupta, Rangan
41
Kim, Seongseop
41
Bang, Nguyen
40
Das, Gopal
40
Rajagopal
38
Wong, IpKin Anthony
38
Ko, Yong Jae
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Lim, Weng Marc
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
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Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Marketing intelligence & planning
2
Psychology & marketing
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of food products marketing
1
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ECONIS (ZBW)
39
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39
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date (oldest first)
1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
5
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
6
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
7
Extrinsic and intrinsic motives : panic buying and impulsive buying during a pandemic
Lavuri, Rambabu
;
Jaiswal, Deepak
;
Thaichon, Park
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10013552695
Saved in:
8
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
9
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
10
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
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