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~language:"eng"
~language:"ita"
~person:"Johnston, Margaret A."
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Sponsoring
6
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6
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Johnston, Margaret A.
Cornwell, T. Bettina
25
Jensen, Jonathan A.
19
Carrillat, François A.
11
Mazodier, Marc
11
Breuer, Christoph
10
Koronios, Konstantinos
10
Grohs, Reinhard
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Lacey, Russell
8
Meenaghan, John A.
8
Astous, Alain d'
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Rumpf, Christopher
6
Boronczyk, Felix
5
Chien, P. Monica
5
Dimitropoulos, Panagiotis
5
Kim, Yu Kyoum
5
Ntasis, Lazaros
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bee, Colleen
4
Bennett, Gregg
4
Boerman, Sophie C.
4
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Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
International journal of sport management and marketing : IJSMM
1
Journal of marketing management : MM
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
6
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1
The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.
;
Johnston, Margaret A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Saved in:
2
Conceptual foundations of sponsorship research
Johnston, Margaret A.
;
Spais, George S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10011305236
Saved in:
3
The sum of all fears : stakeholder responses to sponsorship alliance risk
Johnston, Margaret A.
- In:
Tourism management perspectives : TMP
15
(
2015
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011342250
Saved in:
4
Rules of engagement : a discrete choice analysis of sponsorship decision making
Johnston, Margaret A.
;
Paulsen, Neil
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 634-663
Persistent link: https://www.econbiz.de/10010375847
Saved in:
5
The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
Johnston, Margaret A.
;
Paulsen, Neil
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009232483
Saved in:
6
The impact of sponsorship announcements on shareholder wealth in Australia
Johnston, Margaret A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003977182
Saved in:
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