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~language:"eng"
~language:"kor"
~language:"pol"
~language:"spa"
~person:"Boerman, Sophie C."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Advertising
5
Consumer behaviour
5
Werbung
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Werbewirkung
4
Persuasion knowledge
2
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persuasion knowledge
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1
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1
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1
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1
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1
Synced advertising
1
Video game
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Viral marketing
1
Virales Marketing
1
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1
advertising
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advertising literacy
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appropriateness
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liking
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minors
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Boerman, Sophie C.
Burton, Scot
12
Howlett, Elizabeth
8
Berry, Christopher
5
Nayga, Rodolfo M.
5
Dens, Nathalie
4
Eisend, Martin
4
Filieri, Raffaele
4
Grunert, Klaus G.
4
Heiman, Amir
4
Kees, Jeremy
4
Kim, Jiyeon
4
Naderer, Brigitte
4
Newman, Christopher L.
4
Pelsmacker, Patrick de
4
Wyer, Robert S.
4
Andrews, J. Craig
3
Beckert, Johannes
3
Cheah, Isaac
3
Evans, Nathaniel J.
3
Forsythe, Sandra
3
Gustafson, Christopher R.
3
Hansen, Håvard
3
Hoy, Mariea Grubbs
3
Kim, Minjeong
3
Kirmani, Amna
3
Matthes, Jörg
3
Netemeyer, Richard G.
3
Reijmersdal, Eva A. van
3
Van der Merwe, Daleen
3
Wickelgren, Abraham L.
3
Youn, Seounmi
3
Aji, Hendy Mustiko
2
Alba, Joseph W.
2
Bae, Soonyong
2
Bahl, Angelica
2
Barrutia, José M.
2
Black, Gregory S.
2
Bosman, Magdalena
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Privacy concerns matter,
knowledge
does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
2
Development of the persuasion
knowledge
scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion
knowledge
and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
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