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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Fitzsimons, Gavan J."
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Fitzsimons, Gavan J.
Phau, Ian
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Melewar, T. C.
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1
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ECONIS (ZBW)
8
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1
Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
Saved in:
2
When accidents are good for a brand
Gaustad, Tarje
;
Utgård, Jakob
;
Fitzsimons, Gavan J.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
Saved in:
3
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
4
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
6
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
7
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
8
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
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