Distinctively different : exposure to multiple brands in low-elaboration settings
Linyun W. Yang; Keisha M. Cutright; Tanya L. Chartrand; Gavan J. Fitzsimons
| Year of publication: |
2014
|
|---|---|
| Authors: | Yang, Linyun W. ; Cutright, Keisha M. ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 973-992
|
| Subject: | Markenartikel | Brand | Konsumentenpräferenzen | Consumer preferences | Experiment | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253783