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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Rahman, Zillur"
~subject:"Brand"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Unternehmenserfolg
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Beziehungsmarketing
18
Bibliometrics
18
Bibliometrie
18
India
18
Indien
18
Relationship marketing
18
Brand image
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Markenimage
16
Quality management
13
Qualitätsmanagement
13
Customer integration
10
Internet marketing
10
Kundenintegration
10
Markenartikel
10
Online-Marketing
10
Dienstleistungsqualität
9
Dienstleistungssektor
9
Nachhaltige Entwicklung
9
Service industry
9
Service quality
9
Social Web
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Social web
9
Sustainable development
9
Firm performance
8
Nachhaltigkeit
8
Sustainability
8
Customer satisfaction
7
Kundenzufriedenheit
7
Literature review
7
Brand experience
6
CSR
6
Innovation
6
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19
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Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
19
research-article
2
review
1
Language
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English
Lithuanian
Spanish
Author
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Rahman, Zillur
Lee, Seoki
43
Kuvalin, Dmitrij B.
35
Wagner, Joachim
35
Kraus, Sascha
34
Vrontis, Demetris
32
Kellermanns, Franz W.
30
Kweh, Qian Long
30
Coad, Alexander
27
Parnell, John A.
27
Patel, Pankaj C.
27
Adomako, Samuel
26
De Massis, Alfredo
26
Thurasamy Ramayah
26
Brettel, Malte
25
Waal, André de
25
Cheng, T. C. E.
24
Wright, Mike
24
Calabrò, Andrea
22
Dana, Leo Paul
22
Kumar, Vikas
22
Ting, Irene Wei Kiong
22
Patel, Pankaj
21
Phau, Ian
21
Audretsch, David B.
20
Li, Yuan
20
Melewar, T. C.
20
Miller, Danny
20
Moiseev, Anton K.
20
Awino, Zachary B.
19
Beamish, Paul W.
19
Chatterjee, Sheshadri
19
Claver Cortés, Enrique
19
Hasan, Iftekhar
19
Lu, Wen-Min
19
Ntim, Collins G.
19
Peng, Mike W.
19
Sarkar, Abhigyan
19
Tarba, Shlomo Yedidia
19
Agyapong, Ahmed
18
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The international journal of productivity and performance management : IJPPM
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of sustainable strategic management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Management decision : MD
1
Management research review
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
4
Assessing the impact of information technology capability on firm profitability and market value in emerging economies : a study from India
Arora, Bharat
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10011756934
Saved in:
5
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
6
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
7
Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage
Kamboj, Shampy
;
Rahman, Zillur
- In:
Management research review
40
(
2017
)
6
,
pp. 698-724
Persistent link: https://www.econbiz.de/10011763650
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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