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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Trinh, Giang"
~subject:"Brand management"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand management
Brand
Consumer behaviour
20
Konsumentenverhalten
20
Markenartikel
10
Markenführung
10
Theorie
5
Theory
5
Food retailing
4
Lebensmitteleinzelhandel
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Brand image
3
Brand loyalty
3
Dirichlet model
3
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3
Forecasting model
3
Großbritannien
3
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3
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3
Prognoseverfahren
3
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3
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3
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3
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Food
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11
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Trinh, Giang
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
35
Phau, Ian
33
Ko, Eunju
29
De Chernatony, Leslie
28
Balmer, John M. T.
27
Keller, Kevin Lane
27
Romaniuk, Jenni
26
Christodoulides, George
25
Gupta, Suraksha
25
Diamantopoulos, Adamantios
24
Guzman, Francisco
24
Sarkar, Abhigyan
24
Veloutsou, Cleopatra
24
Vrontis, Demetris
24
Han, Heesup
23
Pitt, Leyland F.
23
Foroudi, Pantea
21
Japutra, Arnold
21
Khan, Imran
21
Roper, Stuart
21
Iglesias, Oriol
20
King, Ceridwyn
20
Kunkel, Thilo
20
Paul, Justin
20
Rahman, Zillur
20
Dawes, John
19
Baumgarth, Carsten
18
Dens, Nathalie
18
Pelsmacker, Patrick de
18
Rajagopal
18
Sung, Yongjun
18
Abratt, Russell
17
Buil, Isabel
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Wiedmann, Klaus-Peter
17
Casidy, Riza
16
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Journal of retailing and consumer services
3
Journal of advertising research
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
11
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1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
2
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
4
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
5
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
6
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim
;
Barker, Alicia
;
Trinh, Giang
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
Saved in:
7
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
8
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
9
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
10
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
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