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~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Festschrift"
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Phau, Ian
21
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19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
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Loureiro, Sandra Maria Correia
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Bang, Nguyen
13
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9
Foroudi, Pantea
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Han, Heesup
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9
Kumar, Vikas
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Pitt, Leyland F.
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8
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Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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The journal of brand management : an international journal
283
Journal of business research : JBR
274
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
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Business horizons
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of international consumer marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of strategic marketing
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of consumer studies
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Journal of retailing
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International marketing review
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Journal of promotion management : innovations in planning and applied research
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The IUP journal of brand management : IJBRM
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Cogent business & management
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Journal of international marketing
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
4,484
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1
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10
of
4,484
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date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
6
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
Saved in:
7
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
10
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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