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~language:"eng"
~language:"por"
~person:"Schwarzkopf, Stefan"
~type_genre:"Article in journal"
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Schwarzkopf, Stefan
Turner, John D.
6
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6
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5
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Journal of historical research in marketing
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Journal of cultural economy
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ECONIS (ZBW)
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Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
Saved in:
2
Marketing history from below : bringing the consumer back in
Schwarzkopf, Stefan
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011443103
Saved in:
3
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
4
Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan
- In:
Journal of cultural economy
1
(
2008
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
Saved in:
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