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~language:"eng"
~language:"por"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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ECONIS (ZBW)
759
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91
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
92
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
93
How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?
Hancock, Tyler
;
Waites, Stacie F.
;
Johnson, Catherine M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 721-733
Persistent link: https://www.econbiz.de/10014332331
Saved in:
94
Emotional connection and customer orientation as moderators in improving the customer satisfaction-behavioral intention link : a moderated moderation service model
Boakye, Kwabena G.
;
Prybutok, Victor R.
;
Randall, Wesley S.
- In:
Quality management journal : QMJ
30
(
2023
)
3
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014333431
Saved in:
95
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
96
Workplace incivility and frontline employees' capacity to satisfy customers : what stands in-between?
Nguyen Hong Quan
;
Vu Phuong Linh
;
Pham Ngoc Anh
;
Vu …
- In:
International journal of process management and …
15
(
2023
)
1
,
pp. 107-130
Persistent link: https://www.econbiz.de/10014334932
Saved in:
97
Testing the stress‐strain‐outcome model in Philippines‐based call centers
Jabutay, Felicito Angeles
;
Sasithorn Suwandee
;
Jabutay, …
- In:
Journal of Asia Business Studies
17
(
2023
)
2
,
pp. 404-423
Persistent link: https://www.econbiz.de/10014335407
Saved in:
98
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
99
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
100
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen
;
Chiu, Yen-Ting Helena
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
Saved in:
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