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~language:"rus"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
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Franses, Philip Hans
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6
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Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
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International Conference on Relationship Marketing <1996, Berlin>
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Melbourne Business School
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Svenska Handelshögskolan <Helsinki>
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1
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Faculty & research / Insead : working paper series
28
Kellogg on marketing : the marketing faculty of the kellog school of management
22
ERIM report series research in management
16
The Routledge companion to strategic marketing
16
Market orientation : transforming food and agribusiness around the customer
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Measuring and managing brands
12
E-marketing ; Vol. 3
11
Kellogg on marketing
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Handbook of marketing strategy
10
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10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Improving marketing strategies for private label products
9
Integrated marketing communication
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Macquarie economics research papers
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Strategic market creation : a new perspective on marketing and innovation management
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Strategy and communication for innovation
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E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Research and the development of pedagogical materials : working papers
8
Using influencer marketing as a digital business strategy
8
Working paper / European Institute for Advanced Studies in Management
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Case studies on MNCs in India
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Handbook of research on mobile marketing management
6
Interactive and multi-channel marketing
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
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2
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
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3
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
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Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
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5
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
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6
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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9
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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10
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
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