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~language:"eng"
~language:"slv"
~person:"Balaji, M. S."
~person:"Das, Gopal"
~type_genre:"Article in journal"
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Consumer behaviour
72
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72
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34
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34
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22
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22
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Balaji, M. S.
Das, Gopal
Gupta, Rangan
579
Bahmani-Oskooee, Mohsen
454
Nijkamp, Peter
427
Gil-Alaña, Luis A.
356
Cheng, T. C. E.
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Journal of business research : JBR
20
Journal of retailing and consumer services
9
Psychology & marketing
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5
International journal of hospitality management
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
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Global business review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
115
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
Saved in:
3
A bibliometric analysis on gift giving
Gupta, Mansi
;
Parvathy
;
Givi, Julian
;
Dey, Moumita
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10014290791
Saved in:
4
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
5
Conveying product weight in digital media using a hand image
Jha, Subhash
;
Balaji, M. S.
;
Peck, Joann
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014461657
Saved in:
6
Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence
Das, Gopal
;
Van Esch, Patrick
;
Jain, Shailendra Pratap
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 865-880
Persistent link: https://www.econbiz.de/10014451306
Saved in:
7
The effect of financial scarcity on discretionary spending, borrowing, and investing
Sarial‑Abi, Gülen
;
Ulqinaku, Aulona
;
Viglia, Giampaolo
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1214-1243
Persistent link: https://www.econbiz.de/10014446647
Saved in:
8
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
9
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
10
Givers eschew gifts that are inferior to their own : how social norms, regulatory focus, and concerns about offending lead givers astray
Givi, Julian
;
Das, Gopal
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 363-376
Persistent link: https://www.econbiz.de/10014289845
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