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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Cleveland, Mark"
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Retail trade
Konsumentenverhalten
172
Relationship marketing
59
Beziehungsmarketing
58
Brand management
45
Markenführung
45
Bibliometrics
38
Bibliometrie
38
Brand image
36
Markenimage
36
Customer satisfaction
32
Dienstleistungsqualität
32
Kundenzufriedenheit
32
Service quality
32
Globalization
31
Globalisierung
30
Einzelhandel
29
Social Web
29
Social web
29
India
27
Online retailing
26
Online-Handel
26
Innovation
21
Internet marketing
21
Online-Marketing
21
Cultural identity
20
Kulturelle Identität
20
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17
China
17
Customer integration
17
Emerging economies
17
Kundenintegration
17
Multinationales Unternehmen
17
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17
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3
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Beatty, Sharon E.
Behl, Abhishek
Cleveland, Mark
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Han, Heesup
114
Mattila, Anna S.
98
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Grewal, Dhruv
78
Lusk, Jayson L.
75
Phau, Ian
74
Dwivedi, Yogesh Kumar
72
Loureiro, Sandra Maria Correia
63
Reddy, Y. V.
61
Belk, Russell W.
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Kumar, Vikas
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Kumar, Sunil
49
Kumar, Satish
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Thaichon, Park
46
Jha, Raghbendra
45
Pelsmacker, Patrick de
45
Rahman, Zillur
45
Sharma, Piyush
45
Vrontis, Demetris
45
Singh, Tarlok
44
Mohan, Rakesh
43
Bang, Nguyen
42
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Journal of business research : JBR
60
Journal of retailing and consumer services
16
Technological forecasting & social change : an international journal
7
International marketing review
6
Journal of marketing theory and practice
6
Psychology & marketing
6
Journal of strategic marketing
5
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
201
Showing
1
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10
of
201
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date (newest first)
date (oldest first)
1
The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Gao, Libei
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Bhardwaj, …
- In:
Technovation : an international journal of technical …
129
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014451469
Saved in:
4
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
5
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Mandliya, Anshul
;
Pandey, Jatin
;
Hassan, Yusuf
;
Behl, …
- In:
International studies of management & organization : ISMO
54
(
2024
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10014575128
Saved in:
9
What makes micro, small, and medium enterprises not adopt Logistics 4.0? : a systematic and structured approach using modified-total interpretive structural modelling
Sindhwani, Rahul
;
Behl, Abhishek
;
Sharma, Ankit
;
Gaur, …
- In:
International journal of logistics : research and …
27
(
2024
)
6
,
pp. 880-905
Persistent link: https://www.econbiz.de/10014554070
Saved in:
10
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
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