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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
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Online-Marketing
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212
Brand management
78
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78
Relationship marketing
74
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Han, Heesup
120
Mattila, Anna S.
96
Ghosh, Saibal
89
Khare, Arpita
86
Dwivedi, Yogesh Kumar
84
Kamaiah, Bandi
80
Lusk, Jayson L.
73
Phau, Ian
71
Kumar, Vikas
64
Loureiro, Sandra Maria Correia
64
Grewal, Dhruv
63
Reddy, Y. V.
62
Tiwari, Aviral Kumar
62
Nayga, Rodolfo M.
59
Septianto, Felix
59
Jang, Soocheong
57
Vrontis, Demetris
57
Belk, Russell W.
56
Jain, Pramod Kumar
53
Kumar, V.
53
Rahman, Zillur
53
Sen, Kunal
52
Rangarajan, Chakravarthi
50
Chawla, Deepak
49
Kumar, Sunil
49
Pelsmacker, Patrick de
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Kumar, Satish
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Sharma, Piyush
47
Gaiha, Raghav
46
Jha, Raghbendra
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Joshi, Himanshu
45
Kumar, Anil
45
Rana, Nripendra P.
45
Kim, Jungkeun
44
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Journal of business research : JBR
89
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
14
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
Journal of strategic marketing
6
Business strategy and the environment
5
European management journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
International journal of market research
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3
Journal of marketing theory and practice
3
The journal of product innovation management : an international publication of the Product Development & Management Association
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Asia Pacific business review
2
British journal of management
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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International journal of human resource management
2
Journal of consumer behaviour
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global information management
2
Journal of international management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision
2
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
303
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303
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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9
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
10
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
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