//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kamaiah, Bandi"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
221
Relationship marketing
117
India
106
Markenführung
91
Brand image
56
Markenimage
56
Marketing management
51
Marketingmanagement
51
Theorie
48
Theory
48
USA
43
United States
43
Customer satisfaction
42
Kundenzufriedenheit
42
Customer value
39
Kundenwert
39
Social Web
39
Social web
39
Globalization
38
Service quality
37
Dienstleistungsqualität
36
Einzelhandel
36
Globalisierung
36
Retail trade
36
Brand
35
Markenartikel
33
Bibliometrics
32
Bibliometrie
32
Innovation
32
Internet marketing
32
Online-Marketing
32
Emerging economies
29
Schwellenländer
29
Online retailing
28
Online-Handel
28
Cultural identity
26
more ...
less ...
Online availability
All
Undetermined
232
Free
10
Type of publication
All
Article
423
Book / Working Paper
8
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Aufsatz in Zeitschrift
Aufsatz im Buch
24
Book section
24
Festschrift
9
Case study
7
Fallstudie
7
Aufsatzsammlung
5
Collection of articles of several authors
5
Graue Literatur
5
Lehrbuch
5
Non-commercial literature
5
Sammelwerk
5
Working Paper
5
Glossar enthalten
2
Glossary included
2
Textbook
2
Collection of articles written by one author
1
Conference paper
1
Einführung
1
Konferenzbeitrag
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
Spanish
German
1
Author
All
Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kamaiah, Bandi
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Han, Heesup
126
Duflo, Esther
108
Jha, Raghbendra
104
Mattila, Anna S.
104
Sen, Kunal
104
Banerjee, Abhijit V.
97
Ghosh, Saibal
92
Melewar, T. C.
91
Khare, Arpita
85
Pande, Rohini
79
Bhalotra, Sonia R.
76
Phau, Ian
76
Grewal, Dhruv
75
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
74
Patnaik, Ila
73
Singh, Nirvikar
72
Loureiro, Sandra Maria Correia
69
Bang, Nguyen
68
Vrontis, Demetris
68
Kumar, Vikas
67
Verhoef, Peter C.
67
Ray, Ranjan
65
Jang, Soocheong
64
Imai, Katsushi S.
63
Reddy, Y. V.
62
Shah, Ajay
62
Bhaumik, Sumon Kumar
60
Gulati, Ashok
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Belk, Russell W.
58
Goldar, Bishwanath
58
Ravallion, Martin
57
Sharma, Piyush
57
Ko, Eunju
56
more ...
less ...
Institution
All
INSEAD
1
Published in...
All
Journal of business research : JBR
89
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing
12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Praj̄nȧn : journal of social and management sciences
9
Technological forecasting & social change : an international journal
9
Journal of strategic marketing
8
The IUP journal of applied economics
8
International marketing review
7
The Asian economic review : journal of the Indian Institute of Economics
7
The Indian economic journal
7
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
European management journal
5
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of service research : JSR
5
Qualitative market research : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of foreign exchange and international finance : JFEIF
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Psychology & marketing
4
The Indian journal of economics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Margin : quarterly journal of the National Council of Applied Economic Research
3
The journal of consumer marketing
3
European journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
431
Showing
1
-
10
of
431
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->