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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Beziehungsmarketing
Bibliometrics
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
225
Relationship marketing
117
Brand management
91
Markenführung
91
Brand image
57
Markenimage
57
Marketing management
51
Marketingmanagement
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Customer satisfaction
42
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Online-Handel
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Cultural identity
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Kulturelle Identität
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India
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342
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346
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
135
Gaiha, Raghav
131
Kumar, Satish
120
Duflo, Esther
109
Mattila, Anna S.
109
Jha, Raghbendra
104
Sen, Kunal
104
Banerjee, Abhijit V.
97
Ghosh, Saibal
92
Dwivedi, Yogesh Kumar
87
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
79
Pande, Rohini
79
Bhalotra, Sonia R.
77
Grewal, Dhruv
77
Phau, Ian
76
Vrontis, Demetris
74
Kumar, Vikas
73
Patnaik, Ila
73
Singh, Nirvikar
72
Loureiro, Sandra Maria Correia
69
Imai, Katsushi S.
65
Law, Chun Hung Roberts
65
Melewar, T. C.
65
Ray, Ranjan
65
Jang, Soocheong
64
Lim, Weng Marc
63
McAleer, Michael
63
Verhoef, Peter C.
63
Belk, Russell W.
62
Reddy, Y. V.
62
Shah, Ajay
62
Nayga, Rodolfo M.
61
Bang, Nguyen
60
Bhaumik, Sumon Kumar
60
Goldar, Bishwanath
60
Gulati, Ashok
60
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INSEAD
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Journal of business research : JBR
91
Journal of retailing and consumer services
16
Journal of the Academy of Marketing Science
13
Journal of marketing
12
Journal of marketing research : JMR
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International marketing review
7
Journal of international marketing
7
Journal of strategic marketing
7
European management journal
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of service research : JSR
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Qualitative market research : an international journal
4
Asia Pacific business review
3
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
351
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351
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
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