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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Westjohn, Stanford A."
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Brand
Consumer behaviour
Indien
Luxusgüter
Konsumentenverhalten
214
Brand management
75
Markenführung
75
Relationship marketing
68
Brand image
52
Markenimage
52
Luxury goods
42
Fashion
37
Mode
37
Globalization
36
Social Web
36
Social web
36
Customer satisfaction
35
Globalisierung
35
Kundenzufriedenheit
35
Internet marketing
33
Markenartikel
33
Online-Marketing
33
Cultural identity
32
Kulturelle Identität
32
Dienstleistungsqualität
31
Service quality
31
Marketing management
27
Marketingmanagement
27
Bibliometrics
26
Bibliometrie
26
International marketing
26
Internationales Marketing
26
Einzelhandel
25
Retail trade
25
South Korea
23
Südkorea
23
USA
23
United States
23
Customer value
22
Kundenwert
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183
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5
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261
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Article in journal
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14
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14
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
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Case study
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3
Konferenzbeitrag
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English
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Westjohn, Stanford A.
Han, Heesup
126
Mattila, Anna S.
104
Ghosh, Saibal
89
Khare, Arpita
86
Kamaiah, Bandi
80
Phau, Ian
76
Dwivedi, Yogesh Kumar
74
Lusk, Jayson L.
74
Grewal, Dhruv
72
Loureiro, Sandra Maria Correia
68
Jang, Soocheong
64
Kumar, V.
64
Kumar, Vikas
63
Reddy, Y. V.
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Belk, Russell W.
56
Hollebeek, Linda D.
55
Thaichon, Park
55
Tiwari, Aviral Kumar
55
Vrontis, Demetris
55
Jain, Pramod Kumar
53
Rahman, Zillur
53
Verhoef, Peter C.
52
Chawla, Deepak
50
Laroche, Michel
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Sharma, Piyush
49
Bagozzi, Richard P.
48
Bang, Nguyen
47
Pelsmacker, Patrick de
47
Gaiha, Raghav
46
Hyun, Sunghyup Sean
46
Kim, Jungkeun
46
Jha, Raghbendra
45
Joshi, Himanshu
45
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Journal of business research : JBR
80
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
16
International marketing review
12
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Psychology & marketing
5
The journal of services marketing
5
European management journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of international marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
266
Showing
1
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10
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266
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date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
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