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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Digitization
Indien
Konsumentenverhalten
Brand management
62
Markenführung
62
Relationship marketing
62
Beziehungsmarketing
61
Brand image
42
Emotion
42
Markenimage
42
Social Web
35
Social web
35
Customer satisfaction
33
Globalization
33
Kundenzufriedenheit
33
Globalisierung
32
Luxury goods
32
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32
Advertising
31
Dienstleistungsqualität
31
Service quality
31
Werbung
28
Bibliometrics
27
Bibliometrie
27
Cultural identity
27
Kulturelle Identität
27
Internet marketing
26
Online-Marketing
26
Advertising effects
25
Werbewirkung
25
Brand
23
Personality psychology
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Persönlichkeitspsychologie
23
Markenartikel
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Einzelhandel
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19
United States
19
Viral marketing
19
Virales Marketing
19
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18
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240
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7
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7
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Aufsatzsammlung
2
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1
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Han, Heesup
114
Mattila, Anna S.
98
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Phau, Ian
77
Lusk, Jayson L.
75
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Vrontis, Demetris
51
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Kumar, Sunil
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Kumar, Satish
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Sharma, Piyush
46
Jha, Raghbendra
45
Pelsmacker, Patrick de
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Rana, Nripendra P.
43
Diamantopoulos, Adamantios
42
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Journal of business research : JBR
68
Journal of retailing and consumer services
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
7
International marketing review
7
Psychology & marketing
6
European journal of marketing
5
International journal of consumer studies
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European management journal
4
International journal of market research
4
Business strategy and the environment
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Business ethics, the environment & responsibility
1
Electronic commerce research
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
243
Showing
1
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10
of
243
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date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
4
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
5
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
8
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
9
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
10
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
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