//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Digitization
Indien
Konsumentenverhalten
Relationship marketing
68
Beziehungsmarketing
67
Brand management
67
Markenführung
67
Globalization
44
Globalisierung
43
Bibliometrics
41
Bibliometrie
41
Brand image
39
Innovation
39
Markenimage
39
Social Web
36
Social web
36
Dienstleistungsqualität
35
Service quality
35
Firm performance
34
Marketing management
34
Marketingmanagement
34
Unternehmenserfolg
34
Customer satisfaction
32
KMU
32
Kundenzufriedenheit
32
Multinationales Unternehmen
32
SME
32
Transnational corporation
32
Cultural identity
29
Kulturelle Identität
29
Internet marketing
27
Online-Marketing
27
India
25
Einzelhandel
24
Innovation management
24
Innovationsmanagement
24
Retail trade
24
Strategic management
24
Strategisches Management
24
Brand
23
more ...
less ...
Online availability
All
Undetermined
155
Free
13
Type of publication
All
Article
219
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Aufsatzsammlung
9
Aufsatz im Buch
8
Book section
8
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
more ...
less ...
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Cleveland, Mark
Paul, Justin
Roy, Sanjit
Seo, Yuri
Vrontis, Demetris
Han, Heesup
114
Mattila, Anna S.
98
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Phau, Ian
77
Lusk, Jayson L.
75
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Kumar, Sunil
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Kumar, Satish
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Sharma, Piyush
46
Jha, Raghbendra
45
Pelsmacker, Patrick de
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Rana, Nripendra P.
43
Diamantopoulos, Adamantios
42
more ...
less ...
Published in...
All
Journal of business research : JBR
61
Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
8
International marketing review
7
International journal of consumer studies
5
Journal of strategic marketing
5
European management journal
4
Global business & economics review
4
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
International journal of market research
3
Journal for global business advancement : JGBA
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of organizational analysis
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Business Studies
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of innovation & knowledge : JIK
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Thunderbird international business review
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Ekonomski pregled
1
Electronic commerce research
1
more ...
less ...
Source
All
ECONIS (ZBW)
222
Showing
1
-
10
of
222
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
7
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
8
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
9
Organisational resilience, ambidexterity and performance : the roles of information technology competencies, digital transformation policies and paradoxical leadership
Hoa D. X. Trieu
;
Nguyen Van Phuong
;
Khoa T. Tran
; …
- In:
International journal of organizational analysis
32
(
2024
)
7
,
pp. 1302-1321
Persistent link: https://www.econbiz.de/10014582484
Saved in:
10
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->