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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Donthu, Naveen"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Jugendliche"
~subject:"Kundenzufriedenheit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Dienstleistungsqualität
Einzelhandel
Internet marketing
Jugendliche
Kundenzufriedenheit
Systematic literature review
Konsumentenverhalten
180
Relationship marketing
77
Beziehungsmarketing
75
Brand management
67
Markenführung
67
Brand image
49
Markenimage
49
Bibliometrics
41
Bibliometrie
40
Fashion
38
Mode
38
Social Web
38
Social web
38
Customer satisfaction
37
Marketing management
33
Marketingmanagement
33
Online-Marketing
33
Service quality
33
Luxury goods
32
Luxusgüter
32
Brand
30
Markenartikel
29
Retail trade
28
USA
24
United States
23
Customer value
21
Kundenwert
21
South Korea
21
Südkorea
21
Viral marketing
20
Virales Marketing
20
Globalisierung
19
Globalization
19
Innovation
19
Online retailing
19
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Undetermined
164
Free
4
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Article
227
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4
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Article in journal
Aufsatzsammlung
Aufsatz in Zeitschrift
230
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3
Book section
3
Conference paper
2
Konferenzbeitrag
2
Case study
1
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1
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Beatty, Sharon E.
Donthu, Naveen
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Han, Heesup
136
Mattila, Anna S.
117
Grewal, Dhruv
91
Dwivedi, Yogesh Kumar
84
Phau, Ian
80
Khare, Arpita
77
Lusk, Jayson L.
75
Loureiro, Sandra Maria Correia
74
Jang, Soocheong
67
Septianto, Felix
61
Belk, Russell W.
60
Nayga, Rodolfo M.
60
Thaichon, Park
58
Laroche, Michel
54
Vrontis, Demetris
54
Sharma, Piyush
53
Gil Saura, Irene
52
Hollebeek, Linda D.
52
Park, Jungkun
52
Pelsmacker, Patrick de
52
Bagozzi, Richard P.
50
Law, Chun Hung Roberts
50
Prentice, Catherine
50
Wong, IpKin Anthony
50
Prybutok, Victor R.
49
Bang, Nguyen
48
Hyun, Sunghyup Sean
47
Kim, Jungkeun
47
Verhoef, Peter C.
46
Walsh, Gianfranco
46
Balaji, M. S.
44
Diamantopoulos, Adamantios
44
Cheng, T. C. E.
43
Jebarajakirthy, Charles
43
Ko, Yong Jae
43
Rahman, Zillur
43
Dhir, Amandeep
41
Kim, Seongseop
41
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Journal of business research : JBR
70
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing theory and practice
9
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
6
Journal of strategic marketing
6
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Business strategy and the environment
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of service research : JSR
3
Psychology & marketing
3
The journal of services marketing
3
European journal of marketing
2
International journal of hospitality management
2
International marketing review
2
Journal of consumer behaviour
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of service research
2
The service industries journal
2
Asian journal of business ethics : AJBE
1
British journal of management
1
California management review
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
231
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1
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231
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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