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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Japutra, Arnold"
~person:"Kamaiah, Bandi"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
106
India
97
Relationship marketing
43
Beziehungsmarketing
42
Brand management
39
Markenführung
39
Brand image
36
Markenimage
36
Theorie
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Theory
27
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23
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Beatty, Sharon E.
Japutra, Arnold
Kamaiah, Bandi
Paul, Justin
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
77
Phau, Ian
77
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Vrontis, Demetris
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Kumar, Satish
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Jha, Raghbendra
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Rana, Nripendra P.
43
Shankar, Ravi
43
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Journal of business research : JBR
26
Journal of retailing and consumer services
19
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
11
Praj̄nȧn : journal of social and management sciences
9
The IUP journal of applied economics
8
The Asian economic review : journal of the Indian Institute of Economics
7
The Indian economic journal
7
International journal of consumer studies
5
International journal of market research
5
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of foreign exchange and international finance : JFEIF
4
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
The Indian journal of economics
4
Business strategy and the environment
3
European management journal
3
Journal of marketing theory and practice
3
Margin : quarterly journal of the National Council of Applied Economic Research
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Indian journal of economics & business : IJEB
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of economics and finance
2
International marketing review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Macroeconomics and finance in emerging market economies
2
Psychology & marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bulletin of economic research
1
Economic change and restructuring : empirical and policy research on the transitional and emerging economies
1
Economics research international
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ECONIS (ZBW)
208
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208
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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