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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Japutra, Arnold"
~person:"Paul, Justin"
~person:"Shankar, Ravi"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
107
India
57
Supply chain
55
Lieferkette
54
Relationship marketing
43
Beziehungsmarketing
42
Brand management
39
Markenführung
39
Brand image
36
Markenimage
36
Bibliometrics
27
Bibliometrie
27
Customer satisfaction
25
Kundenzufriedenheit
25
Einzelhandel
24
Retail trade
24
Dienstleistungsqualität
23
Service quality
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Markenartikel
22
Globalisierung
19
Globalization
19
Betriebliche Kreislaufwirtschaft
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Reverse logistics
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Online retailing
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Online-Handel
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14
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173
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Beatty, Sharon E.
Japutra, Arnold
Paul, Justin
Shankar, Ravi
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Phau, Ian
80
Dwivedi, Yogesh Kumar
78
Lusk, Jayson L.
77
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
61
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Septianto, Felix
60
Jang, Soocheong
58
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
53
Vrontis, Demetris
52
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Laroche, Michel
49
Rahman, Zillur
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kumar, Satish
47
Pelsmacker, Patrick de
47
Gaiha, Raghav
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Sharma, Piyush
46
Jha, Raghbendra
45
Singh, Tarlok
44
Diamantopoulos, Adamantios
43
Mohan, Rakesh
43
Rana, Nripendra P.
43
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Journal of business research : JBR
28
Journal of retailing and consumer services
20
International journal of logistics systems and management
6
Journal of modelling in management
6
International journal of consumer studies
5
International journal of market research
5
Technological forecasting & social change : an international journal
5
Journal of strategic marketing
4
Business strategy and the environment
3
European management journal
3
Journal of marketing theory and practice
3
Asia Pacific journal of marketing and logistics
2
Benchmarking : an international journal
2
Benchmarking : an international journal ; BIJ
2
Business process management journal
2
European journal of marketing
2
IIMB management review
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of business information systems : IJBIS
2
International journal of production research
2
International marketing review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Global business review
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
174
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1
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174
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Managing food security using blockchain-enabled traceability system
Gupta, Rachita
;
Shankar, Ravi
- In:
Benchmarking : an international journal
31
(
2024
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014502868
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
7
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
8
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
9
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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