//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Japutra, Arnold"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Bewertung
Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
106
Relationship marketing
43
Beziehungsmarketing
42
Brand management
39
Markenführung
39
Brand image
36
Markenimage
36
Bibliometrics
26
Bibliometrie
26
Brand
23
Customer satisfaction
23
Kundenzufriedenheit
23
Dienstleistungsqualität
22
Markenartikel
22
Service quality
22
Einzelhandel
19
Retail trade
19
India
17
Globalisierung
16
Globalization
16
Multinationales Unternehmen
16
Online retailing
16
Online-Handel
16
Transnational corporation
16
Auslandsinvestition
11
Emerging economies
11
Foreign investment
11
Schwellenländer
11
USA
11
United States
11
Entrepreneurship
10
Entrepreneurship approach
10
International market entry
10
Internationaler Markteintritt
10
KMU
10
SME
10
China
9
Innovation
9
more ...
less ...
Online availability
All
Undetermined
99
Free
4
Type of publication
All
Article
127
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
128
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Japutra, Arnold
Paul, Justin
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
77
Phau, Ian
77
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Vrontis, Demetris
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Kumar, Satish
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Jha, Raghbendra
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Rana, Nripendra P.
43
Shankar, Ravi
43
more ...
less ...
Published in...
All
Journal of business research : JBR
26
Journal of retailing and consumer services
19
International journal of consumer studies
5
International journal of market research
5
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of marketing theory and practice
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International marketing review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
128
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->