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~language:"spa"
~person:"Prashar, Sanjeev"
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Consumer behaviour
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India
14
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Online retailing
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Customer satisfaction
9
Emotion
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Prashar, Sanjeev
Nijkamp, Peter
2,134
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Asian Academy of Management journal : AAMJ
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Decision
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International Journal of Strategic Decision Sciences (IJSDS)
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International journal of Indian culture and business management
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International Journal of Emerging Markets
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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Enhancing enterprise competitiveness : (strategy, operations and finance)
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Evidence-based HRM: a Global Forum for Empirical Scholarship
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Human resource development international : HRDI
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International Journal of Law and Management
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International journal of business innovation and research
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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Journal of Asian finance, economics and business : JAFEB
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Journal of Consumer Marketing
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Journal of business research : JBR
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ECONIS (ZBW)
53
Other ZBW resources
14
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1
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
4
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
5
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
8
Impact of video product presentation and scarcity claim on mobile-based impulse buying
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 577-601
Persistent link: https://www.econbiz.de/10014369368
Saved in:
9
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
10
Is price a significant predictor of the churn behavior during the global pandemic? : a predictive modeling on the telecom industry
Shukla, Vishal
;
Prashar, Sanjeev
;
Pandiya, Bhartrihari
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013390631
Saved in:
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