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~language:"eng"
~language:"srp"
~person:"Pelsmacker, Patrick de"
~person:"Vrontis, Demetris"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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KMU
Konsumentenverhalten
Consumer behaviour
82
Advertising effects
43
Werbewirkung
43
Brand management
40
Markenführung
40
Marketing management
32
Marketingmanagement
32
Innovation
29
Firm performance
28
Unternehmenserfolg
28
Advertising
25
Beziehungsmarketing
25
Relationship marketing
25
Werbung
25
Brand image
24
Internet marketing
24
Markenimage
24
Online-Marketing
24
SME
22
Belgien
21
Belgium
21
Strategic management
21
Strategisches Management
21
Social Web
20
Social web
20
Innovation management
19
Innovationsmanagement
19
Knowledge management
19
Multinationales Unternehmen
19
Transnational corporation
19
Wissensmanagement
19
Bibliometrics
18
Bibliometrie
18
Italien
16
Italy
16
Cyprus
15
Familienunternehmen
14
Family business
14
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58
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3
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Article
102
Book / Working Paper
2
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Article in journal
Aufsatz in Zeitschrift
104
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
5
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
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Language
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English
Serbian
Author
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Pelsmacker, Patrick de
Vrontis, Demetris
Han, Heesup
113
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
73
Khare, Arpita
70
Dwivedi, Yogesh Kumar
69
Kraus, Sascha
67
Paul, Justin
64
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Ko, Eunju
49
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Thurasamy Ramayah
46
Sharma, Piyush
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Dana, Leo Paul
41
Thaichon, Park
41
Bang, Nguyen
40
Cowling, Marc
40
Rajagopal
40
Das, Gopal
39
Serrasqueiro, Zélia
39
Ko, Yong Jae
37
Park, Jungkun
37
Kim, Seongseop
36
Audretsch, David B.
35
Hyun, Sunghyup Sean
35
Kumar, Vikas
35
Rana, Nripendra P.
35
Verhoef, Peter C.
35
Walsh, Gianfranco
35
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Journal of business research : JBR
10
International journal of advertising : the quarterly review of marketing communications
6
Global business & economics review
5
The journal of brand management : an international journal
5
Journal for global business advancement : JGBA
4
Journal of electronic commerce research : JECR
4
Journal of transnational management : the official journal of the International Management Development Association
4
International marketing review
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Technological forecasting & social change : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic research
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
British journal of management
1
Competitiveness review : CR
1
Ekonomski pregled
1
Electronic commerce research
1
European business review
1
European journal of cross-cultural competence and management
1
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and small business
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asia Business Studies
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
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ECONIS (ZBW)
104
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10
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104
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
External environment and internal dynamics of "born global" : strategic and operational firm performance
Chaudhuri, Ranjan
;
Vrontis, Demetris
;
Chatterjee, Sheshadri
- In:
Management decision
62
(
2024
)
1
,
pp. 274-300
Persistent link: https://www.econbiz.de/10014465933
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
5
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Influence of managerial practices, productivity, and change management process on organizational innovation capability of small and medium businesses
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
European business review
35
(
2023
)
5
,
pp. 839-859
Persistent link: https://www.econbiz.de/10014333684
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
10
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
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