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~language:"eng"
~language:"tur"
~person:"Ko, Yong Jae"
~person:"Laroche, Michel"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
123
Mexico
40
Mexiko
40
Brand management
33
Markenführung
33
USA
26
United States
26
Brand image
22
Markenimage
22
Sportmarketing
21
Sports marketing
21
Globalisierung
17
Globalization
17
Brand
16
Dienstleistungsqualität
16
Markenartikel
16
Service quality
16
Cultural identity
14
Kulturelle Identität
14
Online retailing
14
Online-Handel
14
Sport
14
Sports
14
Welt
14
World
14
Athletes
13
Marketing management
13
Marketingmanagement
13
Sportler
13
Beziehungsmarketing
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Emotion
12
International marketing
12
Internationales Marketing
12
Relationship marketing
12
Advertising effects
11
Cognition
11
Customer satisfaction
11
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Undetermined
54
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Article
122
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Article in journal
Aufsatz in Zeitschrift
123
Aufsatz im Buch
9
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9
Collection of articles of several authors
4
Sammelwerk
4
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
Reprint
1
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Language
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English
Turkish
Author
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Ko, Yong Jae
Laroche, Michel
Rajagopal
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of business research : JBR
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of business innovation and research
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Journal of retailing and consumer services
4
Sport management review
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Corporate reputation review
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of nonprofit & public sector marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
123
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
6
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
7
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
8
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
9
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
10
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
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