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~language:"eng"
~language:"tur"
~person:"Ko, Yong Jae"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
75
Mexico
39
Mexiko
39
Brand management
27
Markenführung
27
Sportmarketing
21
Sports marketing
21
USA
19
United States
19
Brand image
18
Markenimage
18
Sport
14
Sports
14
Athletes
13
Sportler
13
Brand
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Markenartikel
11
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11
Profisport
11
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10
Cognition
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Einzelhandel
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9
Social web
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Sport organization
9
Sportorganisation
9
Beziehungsmarketing
8
Dienstleistungsqualität
8
Emotion
8
Relationship marketing
8
Service quality
8
Tourism industry
8
Tourismuswirtschaft
8
corporate social responsibility
8
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75
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Article in journal
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75
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5
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5
Accompanied by computer file
1
Bibliografie enthalten
1
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1
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1
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Language
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English
Turkish
Author
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Ko, Yong Jae
Rajagopal
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of business innovation and research
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Sport management review
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Corporate reputation review
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
75
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75
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31
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
32
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
33
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
34
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
35
A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
Saved in:
36
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
37
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
38
Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
Saved in:
39
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
40
A FUN-SCALE for understanding the hedonic value of a product : the destination context
Tasci, Asli D. A.
;
Ko, Yong Jae
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10011484724
Saved in:
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