//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Diamantopoulos, Adamantios"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
79
Brand image
36
Markenimage
36
Brand management
34
Markenführung
34
Sportmarketing
21
Sports marketing
21
Designation of origin
20
Herkunftsbezeichnung
20
Brand
19
Markenartikel
19
International marketing
18
Internationales Marketing
18
USA
15
United States
15
Sport
14
Sports
14
Athletes
13
Sportler
13
Measurement
12
Messung
11
Professional sports
11
Profisport
11
Advertising effects
10
Sport event
10
Sportveranstaltung
10
Werbewirkung
10
Sport organization
9
Sportorganisation
9
Dienstleistungsqualität
8
Emotion
8
Personality psychology
8
Persönlichkeitspsychologie
8
Service quality
8
Beziehungsmarketing
7
Relationship marketing
7
Sponsoring
7
Sponsorship
7
Structural equation model
7
more ...
less ...
Online availability
All
Undetermined
45
Free
4
Type of publication
All
Article
79
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
79
research-article
5
Aufsatz im Buch
3
Book section
3
technical-paper
1
Language
All
English
Ukrainian
Chinese
Author
All
Diamantopoulos, Adamantios
Ko, Yong Jae
Han, Heesup
116
Mattila, Anna S.
98
Gnangnon, Sèna Kimm
90
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
63
Loureiro, Sandra Maria Correia
62
Nunnenkamp, Peter
61
Grewal, Dhruv
60
Septianto, Felix
60
Belk, Russell W.
58
Paul, Justin
58
Jang, Soocheong
57
Ko, Eunju
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
47
Pelsmacker, Patrick de
45
Sharma, Piyush
42
Vrontis, Demetris
41
Bang, Nguyen
40
Bahmani-Oskooee, Mohsen
39
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Park, Jungkun
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Bird, Graham R.
35
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
more ...
less ...
Published in...
All
Journal of business research : JBR
15
Journal of international marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International marketing review
4
Sport management review
3
British journal of management
2
British journal of management : BJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Management international review : mir ; journal of international business
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
3
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
4
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
5
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
6
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
7
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
8
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
9
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
10
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->