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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
142
Einzelhandel
46
Retail trade
46
Relationship marketing
42
Beziehungsmarketing
41
Brand management
35
Markenführung
35
Advertising effects
31
Werbewirkung
31
Fashion
29
Internet marketing
29
Mode
29
Online-Marketing
29
Luxury goods
28
Luxusgüter
28
Advertising
27
Werbung
24
Marketing management
23
Marketingmanagement
23
USA
23
United States
23
Brand image
22
Markenimage
22
Preismanagement
21
Pricing strategy
21
Brand
20
Markenartikel
20
Social Web
20
Social web
20
South Korea
15
Südkorea
15
Customer satisfaction
14
Dienstleistungsqualität
14
Kundenzufriedenheit
14
Service quality
14
Customer value
13
Kundenwert
13
Theorie
12
Theory
12
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Undetermined
68
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2
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Article
137
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
142
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
2
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Konferenzbeitrag
1
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Language
All
English
Ukrainian
Chinese
German
37
Author
All
Gierl, Heribert
Grewal, Dhruv
Ko, Eunju
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Balaji, M. S.
33
Haws, Kelly L.
33
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All
Journal of business research : JBR
30
Journal of retailing
13
Marketing : ZFP ; journal of research and management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
International journal of advertising : the review of marketing communications
4
MSI reports : working paper series
4
International journal of advertising : the quarterly review of marketing communications
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Cross-cultural buyer behavior
1
Der Markt : international journal of marketing
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
1
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Source
All
ECONIS (ZBW)
142
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1
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142
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
9
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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