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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Ko, Yong Jae"
~person:"Laroche, Michel"
~subject:"Consumer behaviour"
~subject:"Kanada"
~type_genre:"Article in journal"
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Consumer behaviour
Kanada
Konsumentenverhalten
85
Sportmarketing
21
Sports marketing
21
USA
20
United States
20
Brand management
18
Markenführung
18
Globalisierung
17
Globalization
17
Cultural identity
14
Dienstleistungsqualität
14
Kulturelle Identität
14
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14
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14
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14
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13
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research-article
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Ko, Yong Jae
Laroche, Michel
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Gunderson, Morley
41
Serletis, Apostolos
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
37
Bruwer, Johan
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Adamowicz, Wiktor
35
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Baldwin, John R.
34
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Journal of business research : JBR
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of retailing and consumer services
5
Sport management review
3
International journal of hospitality management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Corporate reputation review
1
International journal of consumer studies
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
90
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10
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90
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date (oldest first)
1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
7
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
8
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
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