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~language:"eng"
~person:"Abratt, Russell"
~person:"Preeda Srinaruewan"
~person:"Ramakrishnan, Ruchika"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Beziehungsmarketing
6
Brand image
6
Brand loyalty
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenartikel
6
Markenführung
6
Markenimage
6
Markentreue
6
Relationship marketing
6
Confidence
3
Kundenzufriedenheit
3
Vertrauen
3
Brand Experience
2
Brand Loyalty
2
Brand relationship quality
2
Brand trust
2
Customer advocacy
2
South Africa
2
Südafrika
2
Advertising
1
Advertising effects
1
Brand Experience Scale
1
Brand Trust and Satisfaction
1
Brand experience
1
Brand experience Scale
1
CBE
1
Customer Experience
1
Dienstleistungsmarketing
1
Event marketing
1
Event-Marketing
1
Internet marketing
1
Loyalty
1
Mediators
1
Online-Marketing
1
Personal banking
1
Privatkundengeschäft
1
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6
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Aufsatz in Zeitschrift
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6
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English
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Abratt, Russell
Preeda Srinaruewan
Ramakrishnan, Ruchika
Han, Heesup
8
Dawes, John
7
Kim, Jinkyung Jenny
5
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
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Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of internet marketing and advertising : IJIMA
1
Journal of financial services marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
2
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
5
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
6
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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