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~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Alves Gomes, Miguel"
~person:"Weinstein, Art"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Market segmentation
5
Target group
5
Zielgruppe
5
Marketing management
3
Marketingmanagement
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Consumer behaviour
2
Customer segmentation
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
business markets
2
B2B models
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer relationship management
1
Customer targeting
1
Customer worth
1
Data protection
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Datenschutz
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Deelphi mthod
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
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Feature engineering
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High technology
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Hochtechnologie
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Alves Gomes, Miguel
Weinstein, Art
Arnold, Marlen
2
Chawla, Deepak
2
Dolnicar, Sara
2
Gold, Stefan
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Mueller, Barbara
2
Muthuri, Judy N.
2
Piersma, Nanda
2
Pires, Guilherme D.
2
Podolny, Joel M.
2
Rueda, Ximena
2
Stanton, John
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Abedin, Ehsan
1
Abou Nabout, Nadia
1
Ackermann, Karl
1
Agarwal, Vaibhav
1
Ahmadi, Iman
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
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Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
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Published in...
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Journal of strategic marketing
2
Benchmarking : an international journal ; BIJ
1
Information systems and e-business management : ISeB
1
International journal of business innovation and research
1
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ECONIS (ZBW)
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1
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
4
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
5
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
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