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~language:"eng"
~person:"Ahearne, Michael"
~person:"Di Benedetto, C. Anthony"
~person:"Ehret, Michael"
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
30
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Marketing
7
Salespeople
5
Verkaufspersonal
5
Beziehungsmarketing
4
Bibliometrics
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Marktforschung
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Relationship marketing
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Marketing theory
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Marketingtheorie
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B2B
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Industrial Marketing Management
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Peter LaPlaca
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Ahearne, Michael
Di Benedetto, C. Anthony
Ehret, Michael
Kleinaltenkamp, Michael
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Geiger, Ingmar
13
Grewal, Rajdeep
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Keränen, Joona
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Lilien, Gary L.
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Cova, Bernard
12
Terho, Harri
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Agnihotri, Raj
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Brennan, Ross
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Kumar, V.
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Rangarajan, Deva
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La Rocca, Antonella
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Snehota, Ivan
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Sridhar, Shrihari
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Woodside, Arch G.
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Christodoulides, George
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Zolkiewski, Judy
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Brown, Brian P.
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Casidy, Riza
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Eggert, Andreas
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Homburg, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
2
Advances in services marketing
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Journal of Business & Industrial Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of personal selling & sales management : JPSSM
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Volume 21, Issue 2
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ECONIS (ZBW)
30
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
4
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
5
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
6
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
7
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
8
How to become a top business-to-business marketing scholar
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012212179
Saved in:
9
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
10
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
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