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~language:"eng"
~person:"Akram, Umair"
~person:"Schweidel, David A."
~subject:"Advertising effects"
~subject:"Bayes-Statistik"
~subject:"Virales Marketing"
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Advertising effects
Bayes-Statistik
Virales Marketing
Social Web
27
Social web
27
Internet marketing
17
Online-Marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
Viral marketing
13
social media
8
China
7
Online retailing
6
Online-Handel
6
Website
5
E-commerce
4
Electronic Commerce
4
Advertising
3
Brand image
3
Brand management
3
Emotion
3
Markenführung
3
Markenimage
3
Werbewirkung
3
Werbung
3
eWOM
3
Bayesian estimation
2
Brand
2
Innovation adoption
2
Innovationsakzeptanz
2
Markenartikel
2
Online purchase intention
2
Social Media
2
Social media
2
Text
2
advertising
2
e-commerce
2
electronic word-of-mouth
2
online word-of-mouth
2
social TV
2
television
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English
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Akram, Umair
Schweidel, David A.
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
9
Tan, Yong
9
Bigné Alcañiz, J. Enrique
8
Dwivedi, Yogesh Kumar
8
Gopinath, Shyam
7
Liang, Sai
7
Lu, Shijie
7
Ye, Qiang
7
Berger, Jonah
6
Chen, Huan
6
Choi, Yung Kyun
6
Chu, Shu-Chuan
6
Fogel, Joshua
6
Law, Rob
6
Manchanda, Puneet
6
Moe, Wendy W.
6
Noort, Guda van
6
Rita, Paulo
6
Ruiz Mafe, Carla
6
Stephen, Andrew T.
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Arora, Taanika
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Fossen, Beth L.
5
Hager, Anselm
5
Hennig-Thurau, Thorsten
5
Hong, Yili
5
Kim, Juran
5
Kwok, Linchi
5
Liu, Yong
5
Phua, Joe
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems and change management : IJISCM
2
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
14
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1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
6
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
7
Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Majeed, Abdul
; …
- In:
International journal of enterprise information systems …
15
(
2019
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
Saved in:
8
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
9
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
10
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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