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~language:"eng"
~person:"Al Shurideh, Muhammad"
~person:"Bradford, Tonya Williams"
~person:"Du, Peng"
~subject:"Markenführung"
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Markenführung
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
Community
2
Beziehungsmarketing
1
Big event
1
Brand community
1
Brand image
1
Climate change
1
Community commitment
1
Community identification
1
Customer integration
1
Gemeinschaft
1
Großveranstaltung
1
Helping behavior
1
Internet marketing
1
Klimawandel
1
Kundenintegration
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Markenimage
1
Online-Marketing
1
Other customer
1
Place marketing
1
Relationship marketing
1
Standortmarketing
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Supportive climate
1
community
1
consumption
1
encampments
1
engagement
1
festivity
1
misbehavior
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place
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social media
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tailgating
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Al Shurideh, Muhammad
Bradford, Tonya Williams
Du, Peng
Ko, Yong Jae
3
Asada, Akira
2
Avery, Jill
2
Heere, Bob
2
Kumar, Jitender
2
Ozturkcan, Selcen
2
Veloutsou, Cleopatra
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Amezcua, Bernardo
1
Andreini, Daniela
1
Antorini, Yun Mi
1
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1
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1
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1
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1
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1
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1
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1
Brown, Tom
1
Burnaz, Sebnem
1
Carlson, Brad D.
1
Casais, Beatriz
1
Chang, Chia-wen
1
Cooper, Danielle
1
Cova, Bernard
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Demiray, Melek
1
Filieri, Raffaele
1
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1
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Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
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ECONIS (ZBW)
3
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1
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
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