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~language:"eng"
~person:"Al Shurideh, Muhammad"
~person:"Du, Peng"
~person:"Gilchrist, Heidi"
~subject:"Markenführung"
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Markenführung
Brand management
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Al Shurideh, Muhammad
Du, Peng
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Ko, Yong Jae
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Ozturkcan, Selcen
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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