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~language:"eng"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand extension"
~subject:"Ghana"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Market research"
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B-to-B-Marketing
Brand extension
Ghana
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Market research
Marktforschung
55
Consumer behaviour
52
Relationship marketing
34
Beziehungsmarketing
33
India
30
Marketing
30
Marketing theory
30
Marketingtheorie
30
Indien
29
Theorie
25
Theory
25
Marketingmanagement
20
Marketing management
18
Brand management
16
Business-to-business marketing
16
Markenführung
16
International marketing
13
Brand image
12
Markenimage
12
Lieferantenmanagement
11
Marketingforschung
11
Supplier relationship management
11
Green marketing
10
USA
10
Naresh K. Malhotra
9
Service quality
9
United States
9
Öko-Marketing
9
Customer satisfaction
8
Dienstleistungsqualität
8
Internationales Marketing
8
Bibliometrics
7
Bibliometrie
7
E-commerce
7
Einzelhandel
7
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Undetermined
41
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Article
80
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40
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Article in journal
67
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67
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11
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11
Collection of articles of several authors
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Sammelwerk
11
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3
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Festschrift
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1
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1
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1
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1
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1
case-report
1
review-article
1
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Language
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English
German
38
Author
All
Alavi, Ali
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Kumar, V.
64
Mattila, Anna S.
63
Loureiro, Sandra Maria Correia
51
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
44
Phau, Ian
43
Gustafsson, Anders
40
Herrmann, Andreas
40
Pelsmacker, Patrick de
40
Bang, Nguyen
39
Dwivedi, Yogesh Kumar
39
Sharma, Piyush
39
Svensson, Göran
39
Bagozzi, Richard P.
38
Ko, Eunju
38
Sheth, Jagdish N.
38
Usman, Osly
38
Gil Saura, Irene
35
Melewar, T. C.
35
Mittal, Vikas
35
Prentice, Catherine
35
Romaniuk, Jenni
34
Woodside, Arch G.
34
Diamantopoulos, Adamantios
33
Vrontis, Demetris
33
Wedel, Michel
33
Grewal, Rajdeep
32
Cova, Bernard
31
Dens, Nathalie
31
Homburg, Christian
31
Chintagunta, Pradeep K.
30
Dawes, John
30
Kamakura, Wagner A.
30
Sreejesh, S.
30
Balaji, M. S.
29
Klaus, Philipp
29
Pitt, Leyland F.
29
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Review of marketing research
12
SAGE library in marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
Fundamentals of marketing research ; Vol. 1
3
International journal of electronic marketing and retailing : IJEMR
3
Legends in marketing
3
Marketing intelligence & planning
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Always learning
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Fundamentals of marketing research ; Vol. 4
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of African business
1
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All
ECONIS (ZBW)
118
Other ZBW resources
2
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1
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120
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
4
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
5
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
6
Social media,
marketing
practices, and consumer behavior
Erragcha, Nozha
;
Babay, Hanene
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 27-45)
.
2020
Persistent link: https://www.econbiz.de/10012241968
Saved in:
7
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
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