//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand extension"
~subject:"Ghana"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Brand extension
Ghana
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Marktforschung
55
Consumer behaviour
51
Market research
49
Beziehungsmarketing
33
Relationship marketing
33
Marketing theory
30
Marketingtheorie
30
India
29
Indien
29
Marketing
29
Theorie
25
Theory
25
Marketingmanagement
20
Marketing management
17
Brand management
16
Business-to-business marketing
16
Markenführung
16
Brand image
12
Markenimage
12
Lieferantenmanagement
11
Marketingforschung
11
Supplier relationship management
11
USA
10
Green marketing
9
Naresh K. Malhotra
9
United States
9
Öko-Marketing
9
Customer satisfaction
8
Dienstleistungsqualität
8
Internationales Marketing
8
Service quality
8
Bibliometrics
7
Bibliometrie
7
E-commerce
7
Einzelhandel
7
Electronic Commerce
7
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
65
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Sammelwerk
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzschrift
1
Working Paper
1
more ...
less ...
Language
All
English
German
34
Author
All
Alavi, Ali
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
81
Mattila, Anna S.
59
Loureiro, Sandra Maria Correia
50
Kumar, V.
49
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Hollebeek, Linda D.
41
Bang, Nguyen
39
Sharma, Piyush
39
Usman, Osly
38
Dwivedi, Yogesh Kumar
37
Svensson, Göran
37
Ko, Eunju
36
Pelsmacker, Patrick de
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Vrontis, Demetris
32
Cova, Bernard
31
Woodside, Arch G.
30
Balaji, M. S.
29
Sreejesh, S.
29
Chintagunta, Pradeep K.
28
Dens, Nathalie
28
Johnston, Wesley J.
28
Paul, Justin
28
Rajagopal
28
Sarkar, Abhigyan
28
Sheth, Jagdish N.
28
Wong, IpKin Anthony
28
Dawes, John
27
Herrmann, Andreas
27
Homburg, Christian
27
Klaus, Philipp
27
Kleinaltenkamp, Michael
27
more ...
less ...
Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
6
Social media,
marketing
practices, and consumer behavior
Erragcha, Nozha
;
Babay, Hanene
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 27-45)
.
2020
Persistent link: https://www.econbiz.de/10012241968
Saved in:
7
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
8
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
9
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->