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~language:"eng"
~person:"Alves, Helena B."
~person:"Becker, Annika"
~person:"Chapleo, Chris"
~subject:"Markenführung"
~subject:"Reputation"
~subject:"nonprofit brand evaluation"
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Markenführung
Reputation
nonprofit brand evaluation
Nonprofit marketing
8
Nonprofit-Marketing
8
Brand management
5
Higher education institution
4
Hochschule
4
Nonprofit organization
4
Nonprofit-Organisation
4
Großbritannien
3
United Kingdom
3
Confidence
2
Nonprofit management
2
Nonprofit-Management
2
Vertrauen
2
Brand
1
Brand image
1
Corporate reputation
1
Deutschland
1
Experiment
1
Experimental design
1
Firmenimage
1
Fundraising
1
Germany
1
Intentions to donate
1
Internet marketing
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Nonprofit reputation building
1
Online-Marketing
1
Portugal
1
Public trust
1
Signalling
1
Stakeholder
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Stakeholder trust
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Structural equation model
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Strukturgleichungsmodell
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Alves, Helena B.
Becker, Annika
Chapleo, Chris
Boenigk, Silke
3
Mitchell, Sarah-Louise
3
Bang, Nguyen
2
Cone, Carol
2
Daw, Jocelyne
2
Ford, John B.
2
Hyde, Fran
2
Melewar, T. C.
2
Nadeau, John
2
Zavattaro, Staci M.
2
Alajoutsijärvi, Kimmo
1
Ali-Choudhury, Rehnuma
1
Araque, Rafael A.
1
Autere, Vesa
1
Babin, Barry J.
1
Baines, Paul
1
Bennett, Roger
1
Bigné Alcañiz, J. Enrique
1
Bourne, Humphrey
1
Bridson, Kerrie
1
Cadogan, John W.
1
Campagnaro Teixeira, Arilda Magna
1
Casidy, Riza
1
Cavanagh, Kevin V.
1
Celly, Kirti Sawhney
1
Clark, Moira
1
Clayton, Michael J.
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
1
Curran, Ross
1
Currás-Pérez, Rafael
1
Dalman, M. Deniz
1
Dato-on, Mary Conway
1
Daugherty, Terry
1
Davis, Ashley
1
Daw, Jocelyne S.
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De Run, Ernest Cyril
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International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Management decision
1
Nonprofit management & leadership
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
2
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
3
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
4
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
5
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
6
Understanding university image : a structural equation model approach
Duarte, Paulo O.
;
Alves, Helena B.
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
Saved in:
7
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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