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~language:"eng"
~person:"Arnold, Todd J."
~person:"Grewal, Dhruv"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
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Consumer behaviour
68
Konsumentenverhalten
68
Einzelhandel
48
Retail trade
47
Relationship marketing
32
Beziehungsmarketing
31
USA
24
United States
24
Dienstleistungsqualität
15
Marketing
15
Service quality
15
Preismanagement
14
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12
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Online-Handel
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Arnold, Todd J.
Grewal, Dhruv
Gupta, Rangan
577
Bahmani-Oskooee, Mohsen
454
Nijkamp, Peter
451
Audretsch, David B.
361
Gil-Alaña, Luis A.
356
Cheng, T. C. E.
354
Hassan, M. Kabir
354
Apergēs, Nikolaos
340
Wright, Mike
327
Fabozzi, Frank J.
324
Narayan, Paresh Kumar
310
Lee, Chien-chiang
306
Tiwari, Aviral Kumar
300
Eichengreen, Barry
298
Tsionas, Efthymios G.
295
Cebula, Richard J.
286
Kraus, Sascha
283
Hasan, Iftekhar
282
Smyth, Russell
275
Stiglitz, Joseph E.
275
Lien, Da-hsiang Donald
274
Zhang, Wei
273
Phillips, Peter C. B.
264
Chan, Kam C.
262
Faff, Robert W.
261
Creedy, John
254
Beladi, Hamid
249
Arestis, Philip
246
Caporale, Guglielmo Maria
246
McAleer, Michael
246
Güth, Werner
244
Kumbhakar, Subal
243
Frey, Bruno S.
242
Haan, Jakob de
242
Egger, Peter
239
Serletis, Apostolos
238
Yang, Yang
235
List, John A.
234
Wohar, Mark E.
233
Vrontis, Demetris
232
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American Marketing Association
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1
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Journal of retailing
43
Journal of the Academy of Marketing Science
23
Journal of marketing
14
Journal of business research : JBR
11
MSI reports : working paper series
7
Journal of marketing research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing education : JME
3
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Journal of service research : JSR
3
The journal of personal selling & sales management : JPSSM
3
The journal of product & brand management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of public policy & marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The journal of consumer marketing
2
2006 AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Entrepreneurship, theory and practice : ET & P
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Journal of advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management : JOM
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of service management
1
Marketing theory and applications
1
Proceedings series / American Marketing Association
1
Qualitative market research : an international journal
1
Review of marketing research
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ECONIS (ZBW)
182
USB Cologne (EcoSocSci)
1
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1
Development and validation of a service captivity scale
Rayburn, Steven W.
;
Makarem, Suzanne C.
;
Mohan, Mayoor
; …
- In:
Journal of service research
27
(
2024
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014580520
Saved in:
2
Generative AI and marketing education : what the future holds
Guha, Abhijit
;
Grewal, Dhruv
;
Atlas, Stephen
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014580270
Saved in:
3
Testing work-life theory in marketing : evidence from field experiments on social media
Umashankar, Nita
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 307-329
Persistent link: https://www.econbiz.de/10014584207
Saved in:
4
Using artificial intelligence to advance sustainable development in industrial markets : a complex adaptive systems perspective
Satornino, Cinthia B.
;
Du, Shuili
;
Grewal, Dhruv
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 145-157
Persistent link: https://www.econbiz.de/10014456191
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
8
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
9
In-store communications : understanding the mundane, the bright sides, and the unexpected
Roggeveen, Anne L.
;
Schweiger, Elisa B.
;
Grewal, Dhruv
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 332-337
Persistent link: https://www.econbiz.de/10014381405
Saved in:
10
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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