Development and validation of a service captivity scale
Year of publication: |
2024
|
---|---|
Authors: | Rayburn, Steven W. ; Makarem, Suzanne C. ; Mohan, Mayoor ; Arnold, Todd J. ; Jackson, Yamile C. |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 3, p. 414-431
|
Subject: | service captivity scale | customer experience of service captivity | captivity in service industries | scale development | Dienstleistungssektor | Service industry | Skalenertrag | Returns to scale | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistung | Services | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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