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~language:"eng"
~person:"Azarm, Shapour"
~person:"Balachander, S."
~person:"Verhoef, Peter C."
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Azarm, Shapour
Balachander, S.
Verhoef, Peter C.
Kannan, P. K.
63
Wright, Gordon P.
5
Gu, Xian
4
Li, Hongshuang
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Nam, Hyoryung
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Bardhan, Indranil R.
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Boyd, D. Eric
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Demirkan, Haluk
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
2
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
3
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
4
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
5
Retail channel structure impact on strategic engineering product design
Williams, Nathan
;
Kannan, P. K.
;
Azarm, Shapour
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 897-914
Persistent link: https://www.econbiz.de/10009153876
Saved in:
6
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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