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~language:"eng"
~person:"Baccarella, Christian V."
~person:"Zotos, Yorgos"
~subject:"Werbung"
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Werbung
Print advertising
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content analysis
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advertising
3
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2
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Baccarella, Christian V.
Zotos, Yorgos
Athey, Susan
4
Calvano, Emilio
4
Dewenter, Ralf
3
Gans, Joshua
3
Heimeshoff, Ulrich
3
Reid, Leonard N.
3
Becker, Bettina
2
Beerli-Palacio, Asunción
2
Blum, Eleanor
2
Boutsouki, Christina
2
Chandra, Ambarish
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Chauhan, Gajendra Singh
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Dalamu, Taofeek
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2
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2
Hatzithomas, Leonidas
2
Kind, Hans Jarle
2
King, Charles
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Martín-Santana, Josefa D.
2
McClure, Leslie Willard
2
Nelson, Jon P.
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Ostroff, Joshua
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Poonia, Arun Kumar
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Ross, Craig
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Saffer, Henry
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Scheiner, Christian Willi
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Schjelderup, Guttorm
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Siegel, Michael
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Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of euromarketing
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ECONIS (ZBW)
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1
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
4
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
5
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
6
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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