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~language:"eng"
~person:"Backhaus, Klaus"
~person:"Bradley, Frank"
~subject:"Marketing management"
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Marketing management
Internationales Marketing
14
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10
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Backhaus, Klaus
Bradley, Frank
McCarthy, Edmund Jerome
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Perreault, William D.
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Boso, Nathaniel
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Doole, Isobel
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Douglas, Susan P.
6
Lowe, Robin
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Gnizy, Itzhak
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Helsen, Kristiaan
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Javalgi, Rajshekhar G.
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Kotabe, Masaaki
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Kowalik, Izabela
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Shoham, Aviv
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Cadogan, John W.
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Craig, C. S.
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Gabrielsson, Peter
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Jain, Subhash C.
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Keegan, Warren J.
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Mohammad Falahat
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Oh, Han-Mo
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Samiee, Saeed
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Sousa, Carlos M. P.
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Wind, Yoram
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Alserhan, Baker Ahmad
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Asmat Nizam Abdul Talib
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Bennett, Roger
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Cannon, Joseph P.
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Cavusgil, S. Tamer
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Ghauri, Pervez N.
3
Griffith, David A.
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Helm, Roland
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Jeannet, Jean-Pierre
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Katsikeas, Constantine S.
3
Laroche, Michel
3
Leonidou, Leonidas C.
3
Martin, Silvia L.
3
Melewar, T. C.
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Morgan, Neil A.
3
Ozsomer, Aysegul
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ECONIS (ZBW)
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International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
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2
International marketing strategy
Bradley, Frank
-
1999
-
3rd ed
Persistent link: https://www.econbiz.de/10013474838
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3
International marketing strategy
Bradley, Frank
-
1995
-
2. ed.
Persistent link: https://www.econbiz.de/10000426377
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