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~language:"eng"
~person:"Bajdak, Andrzej"
~person:"Cegarra Navarro, Juan Gabriel"
~person:"Haar, J. W. van der"
~person:"Harrigan, Paul"
~person:"Hübner, Alexander"
~person:"Nicholls, Richard"
~subject:"Marketing"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"Customer relationship management"
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Marketing
SME
Beziehungsmarketing
35
Relationship marketing
35
Social Web
13
Social web
13
Consumer behaviour
11
Internet marketing
11
KMU
11
Konsumentenverhalten
11
Online-Marketing
11
Customer integration
7
Kundenintegration
7
E-commerce
6
Einzelhandel
6
Electronic Commerce
6
Retail trade
6
Social media
6
Brand management
5
Customer engagement
5
Markenführung
5
social media
4
Customer value
3
Knowledge management
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Multichannel strategy
3
Multikanalvertrieb
3
Online retailing
3
Online-Handel
3
Spain
3
Spanien
3
Theorie
3
Theory
3
Wissensmanagement
3
social CRM
3
Brand image
2
Customer relationship management (CRM)
2
Customer service
2
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Article
10
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5
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Aufsatz in Zeitschrift
Graue Literatur
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10
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5
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2
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1
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English
Author
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Bajdak, Andrzej
Cegarra Navarro, Juan Gabriel
Haar, J. W. van der
Harrigan, Paul
Hübner, Alexander
Nicholls, Richard
Ibbotson, Patrick
5
Rowley, Jennifer
5
Eggers, Fabian
4
Kraus, Sascha
4
Laukkanen, Tommi
4
Mokhtar, Sany Sanuri Mohd
4
Ramsey, Elaine
4
Silver, Lars
4
Svensson, Göran
4
Udayana, Ida Bagus Nyoman
4
Vrontis, Demetris
4
Woodside, Arch G.
4
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Dias, Álvaro Lopes
3
Farida, Naili
3
Gilmore, Audrey
3
Ndubisi, Nelson Oly
3
O'Dwyer, Michele
3
Patterson, Paul G.
3
Reijonen, Helen
3
Tadajewski, Mark
3
Thurasamy Ramayah
3
Ulkuniemi, Pauliina
3
Vegholm, Fatima
3
Abas, Zakaria Bin
2
Abdolvand, Neda
2
AlQershi, Nagwan
2
Amasaka, Kakuro
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Betts-Outland, Harriette
2
Bürsner, Simone
2
Campbell, Colin L.
2
Casidy, Riza
2
Costa, Renato J. Lopes da
2
Cox, Tony
2
Danik, Lidia
2
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Journal of operations management
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
International journal of electronic commerce : IJEC
1
International journal of manpower
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The international journal of human resource management
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
3
Linking social media to
customer
relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
4
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
5
Organizational unlearning context fostering learning for customer capital through time: lessons from SMEs in the telecommunications industry
Wensley, Anthony K. P.
;
Leal-Millan, Antonio
; …
-
2010
Persistent link: https://www.econbiz.de/10010419244
Saved in:
6
Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10009660960
Saved in:
7
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
8
How entrepreneurial actions transform customer capital through time : exploring and exploiting knowledge in an open-mindedness context
Wensley, Anthony K. P.
;
Cegarra Navarro, Juan Gabriel
; …
- In:
International journal of manpower
32
(
2011
)
1
,
pp. 132-150
Persistent link: https://www.econbiz.de/10009158734
Saved in:
9
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
10
Internet technologies, ECRM capabilities, and performance benefits for SMEs : an exploratory study
Harrigan, Paul
;
Schroeder, Andreas
;
Qureshi, Israr
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 7-46
Persistent link: https://www.econbiz.de/10008858241
Saved in:
1
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