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~language:"eng"
~person:"Bajdak, Andrzej"
~person:"Haar, J. W. van der"
~person:"Harrigan, Paul"
~person:"Hübner, Alexander"
~person:"Nicholls, Richard"
~subject:"Brand management"
~subject:"Marketing"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"Customer relationship management"
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| 12 applied filters
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Brand management
Marketing
SME
Beziehungsmarketing
30
Relationship marketing
30
Social Web
13
Social web
13
Consumer behaviour
11
Internet marketing
11
Konsumentenverhalten
11
Online-Marketing
11
KMU
8
Customer integration
6
E-commerce
6
Einzelhandel
6
Electronic Commerce
6
Kundenintegration
6
Retail trade
6
Social media
6
Customer engagement
5
Markenführung
5
social media
4
Marketing management
3
Marketingmanagement
3
Multichannel strategy
3
Multikanalvertrieb
3
Online retailing
3
Online-Handel
3
Theorie
3
Theory
3
social CRM
3
Brand image
2
Customer relationship management (CRM)
2
Customer service
2
Customer value
2
Dienstleistungsmanagement
2
Ireland
2
Irland
2
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2
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Aufsatz in Zeitschrift
Graue Literatur
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13
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4
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English
Author
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Bajdak, Andrzej
Haar, J. W. van der
Harrigan, Paul
Hübner, Alexander
Nicholls, Richard
Loureiro, Sandra Maria Correia
22
Hollebeek, Linda D.
14
Khan, Imran
14
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Vrontis, Demetris
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Gil Saura, Irene
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Casidy, Riza
9
Guzman, Francisco
9
King, Ceridwyn
9
Ko, Eunju
9
Kaufmann, Hans Rüdiger
8
Kunkel, Thilo
8
Sarkar, Juhi Gahlot
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
Rowley, Jennifer
7
So, Kevin Kam Fung
7
Thurasamy Ramayah
7
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Lee, Seonjeong
6
Mokhtar, Sany Sanuri Mohd
6
Nyadzayo, Munyaradzi W.
6
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Journal of business research : JBR
2
Journal of operations management
2
International journal of electronic commerce : IJEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
17
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17
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1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Linking social media to
customer
relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
6
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
7
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
8
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
9
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
10
Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10009660960
Saved in:
1
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