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~language:"eng"
~person:"Bajpai, Naval"
~person:"Wieseke, Jan"
~subject:"Business-to-business marketing"
~subject:"Emotion"
~type_genre:"Article in journal"
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Business-to-business marketing
Emotion
Beziehungsmarketing
22
Relationship marketing
22
Consumer behaviour
12
Konsumentenverhalten
12
Salespeople
10
Verkaufspersonal
10
Customer satisfaction
9
Kundenzufriedenheit
9
Selling
5
Verkauf
5
Dienstleistungsqualität
4
Service quality
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
customer satisfaction
3
personal selling
3
B-to-B-Marketing
2
Brand
2
Deutschland
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Dienstleistungsmarketing
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Mitarbeiterbindung
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Personality psychology
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Article in journal
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Bajpai, Naval
Wieseke, Jan
Svensson, Göran
13
Han, Heesup
7
Itani, Omar S.
7
Kowalkowski, Christian
7
Terho, Harri
7
Casidy, Riza
6
Folse, Judith Anne Garretson
6
Keränen, Joona
6
Naudé, Peter
6
Schwepker, Charles H. <Jr.>
6
Agnihotri, Raj
5
Ahn, Jiseon
5
Babin, Barry J.
5
Barnes, Donald C.
5
Gil Saura, Irene
5
Good, Megan C.
5
Hur, Won-Moo
5
Qu, Hailin
5
Akrout, Houcine
4
Alnawas, Ibrahim
4
Andersen, Poul Houman
4
Back, Ki-Joon
4
Bock, Dora E.
4
Burton, Jamie
4
Bush, Alan J.
4
Cai, Ruiying
4
Chatterjee, Sheshadri
4
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4
Hussain, Khalid
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Høgevold, Nils
4
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4
Junaid, Muhammad
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4
La Rocca, Antonella
4
Moon, Tae Won
4
Nyadzayo, Munyaradzi W.
4
Otero-Neira, Carmen
4
Raddats, Chris
4
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International journal of electronic marketing and retailing : IJEMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
7
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1
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
2
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
3
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
4
The risky side of inspirational appeals in personal selling : when do customers infer ulterior salesperson motives?
Alavi, Sascha
;
Habel, Johannes
;
Schmitz, Christian
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 323-343
Persistent link: https://www.econbiz.de/10011963039
Saved in:
5
Classifying customer "wow", "aha", and "cool" affect through arousal : a study on mobile users
Dubey, Prince
;
Bajpai, Naval
;
Guha, Sanjay
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10011849117
Saved in:
6
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
7
On the role of empathy in customer-employee interactions
Wieseke, Jan
;
Geigenmüller, Anja
;
Kraus, Florian
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10009578288
Saved in:
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