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~language:"eng"
~person:"Bang, Nguyen"
~person:"Heckman, James J."
~person:"Nijkamp, Peter"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
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215
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85
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79
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79
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65
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59
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58
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58
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48
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48
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46
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44
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44
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42
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42
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40
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37
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37
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35
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35
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35
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Bang, Nguyen
Heckman, James J.
Nijkamp, Peter
Vrontis, Demetris
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Baumgarth, Carsten
20
Pitt, Leyland F.
20
Rahman, Zillur
20
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19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
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18
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17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
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16
Miller, Dale
16
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Journal of business research : JBR
5
The marketing review
5
International studies of management and organization
4
Asia-Pacific journal of business administration
3
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
2
Journal of global marketing
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
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2
World review of entrepreneurship, management and sustainable development
2
Business ethics quarterly : the journal of the Society for Business Ethics
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European journal of marketing : EJM
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and small business : IJESB
1
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International journal of organizational analysis
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Journal of Asia Business Studies
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Journal of customer behaviour
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Journal of marketing for higher education
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Journal of vacation marketing : an international journal
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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The journal of services marketing
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ECONIS (ZBW)
59
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
8
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
9
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
10
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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